Privacy Policy
Last updated: 7 July 2026
1. Information we collect
Sparkify collects different types of information to provide and improve our services.
1.1 Personal information
- Full name and contact information
- Email address and telephone number
- Payment and banking information
- Documents: driver’s licence (front and back), passport, right to work documents, proof of address, background check (DBS), vehicle registration, transportation licence
- Profile photograph: facial photograph uploaded during onboarding for identity verification and driver identification purposes
1.2 Usage information
- Browsing data and interaction with the platform
- IP address and device information
- Activity logs and timestamps
1.3 Profile photographs and facial images
We collect and store a facial photograph as part of the driver onboarding process.
Purpose of collection
- Identity verification and authentication
- Enabling logistics companies (our business clients) to visually confirm driver identities
- Profile management and account administration
- Compliance with our business clients’ driver management requirements
How we handle your photograph
- Your photograph is stored securely on Firebase Storage with encryption
- It is shared only with the logistics company that contracts you through our platform
- You can update your photograph at any time through your profile settings
- It is retained for the duration of your active account
- It will be permanently deleted when you request account deletion
2. How we use your information
- Process payments and financial transactions
- Provide customer support and communications
- Improve our services and user experience
- Comply with legal and regulatory obligations
- Prevent fraud and ensure platform security
- Enable logistics companies to identify and manage their contracted drivers
3. Cookies and similar technologies
We use cookies and similar technologies to enhance your experience. You can manage your cookie preferences at any time on our Cookie Policy.
Necessary cookies
Essential for basic platform functionality. Cannot be disabled.
Includes: Authentication, security, basic features
Analytics cookies
Help us understand how you use the site so we can improve it.
Includes: Google Analytics, performance metrics
Marketing cookies
Used to personalise advertisements and relevant content.
Includes: Remarketing, targeted advertising
Functional cookies
Remember your preferences for a personalised experience.
Includes: Theme, language, interface settings
4. How we share your information
We do not sell your personal information. We share your personal information, including your profile photograph, with:
Who we share with
- Logistics companies: The company that contracts you as a driver receives access to your profile information, including your photograph, for driver identification and management purposes.
- Service providers: We use Firebase Storage (Google Cloud Platform) to securely store profile photographs and other data.
- When required by law or competent authorities
- To protect our legal rights or user safety
- In case of merger, acquisition or sale of assets
We do not
- Sell your personal information to third parties
- Share your photograph with anyone other than your contracting logistics company
- Use your photograph for marketing purposes
5. Data security
- Data encryption in transit and at rest
- Strict access controls
- Continuous security monitoring
- Regular security audits
- Firebase Storage with enterprise-grade security and encryption
6. Data retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including providing our services, complying with legal obligations, resolving disputes, and protecting against fraudulent activity.
Profile photographs are retained for the duration of your active account and are deleted upon account closure or when you exercise your right to deletion under Section 7.
7. Your rights and choices
In accordance with the UK GDPR and Data Protection Act 2018, you have the following rights. Sparkify Software Ltd is registered with the ICO (registration number ZB947507).
- Access: Request information about how we process your data
- Correction: Correct incomplete, inaccurate, or outdated data
- Deletion: Request deletion of unnecessary data
- Portability: Request transfer of data to another provider
- Object: Object to data processing in certain situations
- Restriction: Request restriction of processing
- Withdraw consent: Withdraw consent at any time
To exercise any of these rights, contact us at privacy@sparkify.co.uk. You also have the right to lodge a complaint with the ICO at ico.org.uk, quoting our registration number ZB947507.
8. International transfers
Some of our service providers may be located outside the United Kingdom. We ensure that such transfers meet UK GDPR requirements and implement appropriate safeguards.
9. Children’s privacy
Our services are not directed to persons under 18 years of age. We do not knowingly collect personal information from minors without parental or guardian consent.
10. Changes to this policy
We may update this policy periodically. We will notify you of significant changes via registered email or notices on our platform.
11. Contact information
Email: privacy@sparkify.co.uk
ICO registration: ZB947507
Address:
Sparkify Software Ltd
167-169 Great Portland Street
5th Floor
London, W1W 5PF
United Kingdom
This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable data protection laws. Sparkify Software Ltd is registered with the ICO under number ZB947507.

